Whether you run a local business in St. Albans, or Harpenden, you’ll reach a point where you need to promote it online. Simply letting a website rest will not gain you more customers.
You need to ensure that your site has been set up with the correct SEO – Search Engine Optimisation – so that your potential and current customers can find your site easily. If you’re seeking seo services St Albans or seo Harpenden, we’re here to help.
Do I Really Need a Website if I Operate Locally?
Many businesses focus on social media, but a website is even more applicable today than it was in the past.
If your business provides shipping services, then you’ll need to have a strong online presence that includes a good shopping portal where customers can order and pay in one spot.
It’s important to have all your contact information listed on your website: phone number, email address, and local address.
Unfortunately, there are many scammers out there today, so your customers are also looking up your business online to ensure that it’s legitimate.
For the types of businesses where customers must shop in person – or are seeking pickup services– they also want to be able to easily find contact information on your website.
And finally, there are those people who may have simply forgot the name of your business, or where it’s located. They need to be able to do a quick search engine search to find you easily.
How Will Local SEO Services Help My Business?
Part of it is understanding exactly what your business does, and where you’re located.
A business located on the other side of the world isn’t going to understand the needs of your business, or what it is that makes you unique. Hiring a local SEO St Albans business is a better option.
Not only will they be able to promote your business better for the search engines, but an seo agency St Albans location will also understand that you live in a community of like-minded people who are seeking more than products or services, they are seeking an experience.
How Will Seo Services St Albans Do More for My Business?
Seo St Albans has more than just one focus. SEO is composed of many different elements, not just getting your business to the first page of a Google search. This is why an seo company St Albans is your best option.
You’ve most likely heard about keywords now. These are words that are entered into your website text, or into the field for search terms.
They need to match up with what a potential customer is searching for. For example, if you run a restaurant in St Albans, you want your potential customers to be searching for: “St Albans restaurant”, and not just “restaurant” which will bring up millions of entries.
Then you need to take it one step further as to what type of restaurant you do run.
Content is also important. You don’t want a website filled with search terms. Not only is that going to scare away your potential customers, but Google and the other search engines will also downgrade your site for being spammy.
What Types of Content Can An Seo Agency St Albans Do?
There are generally eight different main categories of content that can be placed on a website.
Before you post anything, do an edit and ensure that it’s focussed on seo Harpenden, or seo St Albans.
It begins with text content on each web page. There may also be videos for customers to watch, and blog articles to read.
Infographics is a fun way to engage your potential audience, making it simpler to read and look at the illustrations.
Podcasts have been widely catching on for businesses too. Social media posts are generally connected to your site. White papers and e-books can be available for download.
Finally, there are local listings of your business which are done on other websites, but that lead directly to your own site.
What Is Off-Page SEO?
This is seo St Albans that is done on any other site than your own. It may also include social media. The SEO happens away from your site, not on it.
You’ll need to build up what are called backlinks that will direct your customers to your own website. The more backlinks you have the more a search engine will consider your website as valuable and legitimate.
But again, please note that those old sites that just listed millions of links will be downgraded by the search engines, so you should never resort to these old or bad SEO practices.
Should I Hire a Legit SEO Agency St Albans or That Dude in the Basement?
You should really hire a genuine seo company St Albans because there’s that old saying, “you get what you pay for”.
Yes, your friend who works from his basement might do a good job, but on the other hand, you don’t want to run the risk of your business suffering from bad seo company St Albans services either.
Our company, www.topukseoexpert.co.uk has a great reputation and, will work with you to not only get you on that first search engine page, but also have a strong off-site presence that’s not only organic, but also effective.
What Is Local SEO?
Local SEO is how your business services local residents within a special radius, whether walking distance, or a short driving distance.
Mobile phones and smart phones are increasingly becoming common for people to carry when they go out. It’s estimated that about 60% of all searches are done with a tablet or smartphone. This isn’t surprising, as people are on the move and don’t have access to their home computers all day long.
In the restaurant example above, potential customers may be near to your restaurant and doing a quick search to find somewhere to eat.
If your website has been St. Albans or Harpenden search engine optimised, then your business will show up on that search, and soon you’ll have another paying customer.
Do I Need to Be Top of the Page in SEO?
This really depends on what type of business you have. Most people are willing to scroll down the main page.
Often at the top of the page will be the paid listings, but they won’t be as applicable to a search. Generally, if you’re somewhere in the top five, you’re going to get more business. People will go through and decide what they need.
If it’s a restaurant and they’re looking for Thai food and that’s what you provide, fantastic! And sometimes people do a search but aren’t entirely certain what they want.
You can imagine if you simply listed “restaurant” rather than “Thai restaurant”. That’s not providing enough information to your potential customer base and can lose you business.
Is SEO & Web Traffic Related?
One of the key goals of SEO Hertfordshire is to increase web traffic to your business. More traffic means that your business will be seen by your potential customers.
Not all will bring you business, but many will file that info away for the future.
There’s no better time than today to start your own business, but you’re going to need help in getting ahead of your local competition.
Please browse our website, www.topukseoexpert.co.uk to find out how you can hire our services to capture the notice of real paying customers.