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SEO & Digital Marketing for Estate Agents

Are you a local estate agent working in the UK who is hoping to spend less time closing the deal and more time with family?

Often much time is spent by estate agents sorting through email and online messages, and tackling telephone calls.

Many times these messages aren’t leads, they’re just from curious residents. Estate agents may also spend money on advertisements in local newspapers and magazines, or even in online ads.

But part of the problem is that these lead-generating tools aren’t effective. However, it is possible for local estate agent marketing can be done effectively, through SEO for estate agents.

What is Estate Agent SEO?

SEO means “Search Engine Optimisation”. This is a form of digital marketing that can be utilised by estate agents. If you’re a real estate agent, you can still use those other forms of marketing, but once you try estate agent SEO, you’ll probably want to start saving your money for some other aspect of your business.

Basically, estate agent SEO helps you to generate local leads that will assist you on closing your next big house or building sale.

These leads come from online search engines, such as Google, Bing, Yahoo, etc. This means you won’t have to worry about doing cold calls or meeting up with prospects who aren’t serious about purchasing.

Basically, what needs to happen is that you have a solid online presence on Google. This is so that when potential property buyers search for an estate agent in your area, they’ll quickly find you at the top of the list.

This also cuts back on people wasting your time, as Google will present the pertinent results to each online searcher, rather than bringing up a list of results that are far away from them.

Why Do I Need Estate Agent SEO?

You’re welcome to continue trying other forms of estate agent advertising, but most estate agents will discover far better uses of their time than sorting through potential buyers who may be looking in the wrong region, or who aren’t really serious about purchasing.

During today’s times, about 90% of potential property buyers will begin with an internet search. This means that if you set up effective SEO for estate agents, then you’re going to be far ahead of your competition.

Optimised marketing is also something that doesn’t take a break. It works 24/7. You’d be surprised at what times of the day that a potential house buyer will be checking the internet.

Who Can Help My Estate Agent Business with SEO?

Here at Top UK SEO Expert, we can assist your company in showing up at the top of all the major search engine lists, especially when a potential buyer is searching for an agent to help them to buy a property, to sell a property, or both.

By the time a potential buyer is ready to reach out to an agent, they know exactly what they’re seeking, but they just need the help in finding it in their chosen locality.

They also need to find it within their price range. It’s the estate agent’s job to help them find what they desire. Sometimes, the estate agent can make suggestions, helping them to find something even better, or helping to trim down the budget a bit so there’s room for more.

We’re here to help you get those real estate leads, quickly, through SEO for estate agents.

Where Should My Estate Agent Business Show on Google?

About half of potential home buyers will begin their search on Google. Not only are they looking for a great property, they may also be looking for a real estate agent that can assist them in finding the best home for them.

After typing in a few words, a short list of options will come up. Most people are willing to click on the first three.

However, you should be aware that the paid ads will show up on top. What’s so annoying is that these ads often have nothing to do with what a searcher was looking for. This means that it’s even harder for an organic search to get noticed. This also means you have to do more than create a website. You also need estate agent SEO to get it to the top of the list, and to get it noticed.

To begin, you’ll get the curious searchers who aren’t serious about buying. Then you’ll get your potential purchasers, but they don’t have their financing yet, so they’re not quite ready.

The potential home buyers you really need are the ones who are ready to buy. Their financing is in place. They know the city and locality they want, and whether they want a one-bedroom flat, or a four-bedroom house.

To do this, you need to target specific informational keywords. The right words will lead the legitimate home buyers to you! Your business needs to show on the first page of Google, preferably right below the sponsored ad searches. Most potential home buyers aren’t even going to click on the arrow to go to the second page.

Quality Estate Agent SEO Benefits Home Buyers Too!

Have you ever done a Google search only to have a list of items pop up that have nothing to do with what you were seeking? It can be frustrating, especially when you go through the list. The products or services weren’t what you were seeking, or, worse, they’re not even in the right part of the country!

Quality SEO can also benefit your potential buyers. If they find what they’re seeking with a minimum of effort, they’ll be happy when they reach out to you for more information.

It’s like all the work has already been done for them. But if they get totally frustrated with search engine results that aren’t applicable, they may be annoyed when they call you, or worse, they’ll just give up.

So, let’s make it simple for them!

What Exactly Do I Need to Do Next?

There are several tasks that you’ll need to do. Here at top uk seo, we can handle the more complicated tasks for you.

What you need to do first is get your estate agent business listed on Google. It should include full contact details, including address, phone number, website, and email address. It should also have a good photo of the front of your estate agent business, and the estate agents who work there. Have a second person look through it.

One of the top complaints from potential customers is contact information that is out-of-date or incorrect on Google. It’s easy to make a mistake, but also easy to fix.

If you’re getting flustered with filling out endless Google forms to list your business, then your next step is to contact us to get started on the rest!

If you find that most of your estate agent lead generation leads arent working out, it may be because your online presence isn’t accurate. Let’s get that fixed.

Please give us a call today, we look forward to helping your estate agent business in Hertfordshire and across the UK get the leads that you truly deserve!

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